I'm a Product Designer based in NYC with ten years experience designing consumer and B2B products.

Currently at The Orchard / Sony Music, previously at YouNow and BBC Technologies

CASE STUDIES

The Orchard / Sony Music - Improving catalog management for music labels and artists

Led design sprint to revamp the existing catalog management page in The Orchard’s Workstation while strategizing and defining a longterm vision to scale towards.

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The Orchard / Sony Music - YouTube Conflict Manager

Streamlined workflows to help Music Labels and Artists efficiently resolve ownership conflicts on YouTube.

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The Orchard / Sony Music - Catalog Management for music labels and artists

Conducted a design sprint to reimagine how labels and artists manage their catalog.

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Catalog Management for music labels and artists

Conducted a design sprint to reimagine how labels and artists manage their catalog and releases.

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BBC Technologies - Blueberry Sorting Touchscreen Interface

Simplifying a complex sorting system for blueberry packhouse operators.

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YouNow - Broadcast Analytics

Interviewed broadcaster partners, designed & tested prototypes and conducted card-sorting exercises to guide design process of the Broadcaster Analytics feature on YouNow.

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YouNow - Website Redesign

Redesigned Livestreaming Website to accommodate new features and a new visual identity, while providing a conceptual vision for future roadmapping.

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Conducted User Research and designed Web UX for ‘Moments’ feature on interactive livestream platform YouNow – allowing users to capture and share their favourite moments from live broadcasts.
Read about it on TechCrunch.

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ABOUT ME

Shane Dudfield – Product Designer

With 10 years experience across multiple design disciplines – Interaction, User Experience, User Interface and Visual Design – I take a comprehensive approach to solving design problems, incorporating research, analysis, ideation and validation to deliver solutions that match the needs of users with strategic business objectives.

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